The year was 1948. Eighteen-year-old Dick Stack was an energetic salesman at a small Army and Navy store in Binghamton, New York. One day, the store owner asked Dick, an avid fisherman, if it would be a good idea to sell
fishing gear in his shop. Dick offered to develop a plan.

After working tirelessly on a business plan over a succession of sleepless nights, Dick nervously approached the owner with his vision. The response was stinging. Dumbfounded, Dick was told that he didn't know what he was doing and "would never make a good merchant."